The e-commerce revolution is already here.
Are you ready?
One of the significant shifts enhanced by the COVID pandemic was the consolidation of the e-commerce channel for fashion. Before 2020, although most of the other products saw huge increases in online sales, fashion was still limited by the number of returns and the inefficient systems providing for size and dimension. Now, brands are pushed by consumer behavior (and also by big online retailers like Amazon) to offer more fashion items online and to adopt a try-first/pay-later model of business.
At Gemini, we made it a priority to facilitate the e-commerce strategy of our clients. This is why we created a seamless connection between the product development environment and several e-shop platforms, like Shopify® and Magento®.
The customizable digital product – including all the data (technical and aesthetic) created by designers and pattern makers – can instantly reach the consumers, via Gemini Cloud, in a simple gesture of publishing the newly created model. Beautiful and realistic pictures with the new garment, 3D objects (enabled for Augmented Reality), real information about sizes and measurements and customization options, they are all available to the consumer with a click of a mouse. No programming work, no web designers involved. And since we know that some companies prefer to develop their own e-commerce solution, we made all this information available through APIs.
Embrace this innovative technology and give your customers the chance to have a better shopping experience, to enjoy better fitting garments and to enrich their clothing with a personal touch. This is how Gemini helps fashion brands and manufacturers get lower return rates, higher income and happy clients.